WHY EXHIBIT AT THE SHOW?
AFFLUENT CONSUMER TARGET
Truckee/Lake Tahoe is a second-home vacation resort market. The second-home clientele is an affluent consumer. They are highly educated and appreciate new technological advances presented at the show. This show is modest in size, but brings a very high return to the exhibitors displaying. The most common comment from exhibitors is how "qualified the attendees are." The show is marketed as the one stop for those serious about building or remodeling homes in the Sierras. What we get are consumers ready and able to buy ... some with plans in hand, others looking for ideas. The Memorial Day weekend is the prime time to reach this audience while they are in town for the three day weekend and at the start of the building season.
HOME CONSTRUCTION CONCEPT
The concept for the Truckee Home and Building Show is to bring all the services and suppliers affiliated with the local home construction industry together, at one time, under one roof. Then, through extensive marketing, we invite the public inside to, personally meet these professionals, obtain contacts, collect ideas and get bids. All products and services used in new construction, remodeling, redecorating and landscaping are appropriate for the housing aspect of the show.
THE SIERRA RECREATION EXPO - MARKETING THE TAHOE LIFESTYLE
Truckee and Lake Tahoe is all about lifestyle. The mountain life, with almost unlimited opportunities to play, rest, recreate and enjoy nature, is why thousands of people choose to invest in a second or third home. They spend the big dollars on building, buying, remodeling and redecorating a vacation home and then spend more to have fun and make memories. This is the clientele that supports the Truckee/Lake Tahoe economy.
The Sierra Recreation Expo is the newest addition to the Truckee Home Show. This platform is bringing together all the sports, recreation, toys and resort opportunities available in the High Sierras and Lake Tahoe into a venu that has been successfully drawing these customers for almost two decades. They come to the Home Show every year to find something new for their vacation homes and now we will offer even more. There will be displays on hiking, biking, sailing, skiing, climbing, kayaking, boating, events... opening the doors of fun in the Sierras to them, all under one roof!
GREEN TECHNOLOGY EDUCATION
The Truckee Home Show has been at the forefront of the move toward renewable and sustainable living education in the home construction process for many years. The Show is filled with exhibitors providing the latest in green building concepts and technology. Geothermal heat pump systems, wind, solar and microhydro electric generating systems, expanded polystyrene concrete forms, home automation, soy-based polyurethane foam and spray applied cellulose insulation are some of the examples of concepts that have made their local debut at the Truckee Home Show. The Home Show is always looking for new items to present to the area.
WORLD CLASS LOCATION
The Truckee Home & Building Show is presented in the heart of the High Sierras with tall pines, mountains and lakes as its backdrop. The show is held at the Truckee High School, located just off Interstate 80 and about 15 miles north of Lake Tahoe.
INFLUENTIAL SHOW SPONSORS
Truckee Donner Public Utility District join us to present this show and provide information on the latest technology in energy use for home building, remodeling and energy conservation.
EXTENSIVE MARKETING
The strength of the Truckee Home & Building Show comes from an extensive and creative marketing and advertising plan - including:
EXHIBITOR SERVICES
AFFLUENT CONSUMER TARGET
Truckee/Lake Tahoe is a second-home vacation resort market. The second-home clientele is an affluent consumer. They are highly educated and appreciate new technological advances presented at the show. This show is modest in size, but brings a very high return to the exhibitors displaying. The most common comment from exhibitors is how "qualified the attendees are." The show is marketed as the one stop for those serious about building or remodeling homes in the Sierras. What we get are consumers ready and able to buy ... some with plans in hand, others looking for ideas. The Memorial Day weekend is the prime time to reach this audience while they are in town for the three day weekend and at the start of the building season.
HOME CONSTRUCTION CONCEPT
The concept for the Truckee Home and Building Show is to bring all the services and suppliers affiliated with the local home construction industry together, at one time, under one roof. Then, through extensive marketing, we invite the public inside to, personally meet these professionals, obtain contacts, collect ideas and get bids. All products and services used in new construction, remodeling, redecorating and landscaping are appropriate for the housing aspect of the show.
THE SIERRA RECREATION EXPO - MARKETING THE TAHOE LIFESTYLE
Truckee and Lake Tahoe is all about lifestyle. The mountain life, with almost unlimited opportunities to play, rest, recreate and enjoy nature, is why thousands of people choose to invest in a second or third home. They spend the big dollars on building, buying, remodeling and redecorating a vacation home and then spend more to have fun and make memories. This is the clientele that supports the Truckee/Lake Tahoe economy.
The Sierra Recreation Expo is the newest addition to the Truckee Home Show. This platform is bringing together all the sports, recreation, toys and resort opportunities available in the High Sierras and Lake Tahoe into a venu that has been successfully drawing these customers for almost two decades. They come to the Home Show every year to find something new for their vacation homes and now we will offer even more. There will be displays on hiking, biking, sailing, skiing, climbing, kayaking, boating, events... opening the doors of fun in the Sierras to them, all under one roof!
GREEN TECHNOLOGY EDUCATION
The Truckee Home Show has been at the forefront of the move toward renewable and sustainable living education in the home construction process for many years. The Show is filled with exhibitors providing the latest in green building concepts and technology. Geothermal heat pump systems, wind, solar and microhydro electric generating systems, expanded polystyrene concrete forms, home automation, soy-based polyurethane foam and spray applied cellulose insulation are some of the examples of concepts that have made their local debut at the Truckee Home Show. The Home Show is always looking for new items to present to the area.
WORLD CLASS LOCATION
The Truckee Home & Building Show is presented in the heart of the High Sierras with tall pines, mountains and lakes as its backdrop. The show is held at the Truckee High School, located just off Interstate 80 and about 15 miles north of Lake Tahoe.
INFLUENTIAL SHOW SPONSORS
Truckee Donner Public Utility District join us to present this show and provide information on the latest technology in energy use for home building, remodeling and energy conservation.
EXTENSIVE MARKETING
The strength of the Truckee Home & Building Show comes from an extensive and creative marketing and advertising plan - including:
- Television Commercials - Covering Truckee and North Lake Tahoe.
- Radio Commercials - Aired on Reno and Tahoe Radio Stations.
- Newspaper Advertisements - Run in Truckee, and Tahoe Area Papers.
- Real Estate Magazine Advertisements
- Visitor Publication Advertisements
- Chamber of Commerce Newsletters, broadcast emails and faxes
- Local Networking and Public Events
- Homeowner Association Publications
- Truckee Home Show Magazine - Mailed to out-of-area second homeowners. Available in newsstand racks and at retail locations throughout the area and is given to each person who attends the Home Show.
- Posters, Street Banners and Signs
- Hand Bills - Available for pickup at bank teller stations and retail cash
registers. - Home Show Inserts in Electric Bills
- Utility Company Newsletters
- Publicity Releases
- News Stories
- Radio Talk Shows
- Remote Radio Broadcasts at the Show
- Truckee Home Show Television Programs - 30 minute programs that educate the consumer on home building, remodeling, landscaping and decorating issues through interviews with the Home Show exhibitors.
- Truckee Home Show Website This campaign has been effective in drawing a good traffic flow of qualified and interested attendees to the Truckee show for the past twelve years. They come with a purpose: to find out about building, re-modeling and housing in the Truckee/Lake Tahoe area.
EXHIBITOR SERVICES
- Professionally Draped Booth Space - The back drapes are 8 feet high. The sides are 3 feet high.
- Floor Covering - Exhibit spaces numbered 1 thru 51 and 101 thru 159 are carpeted, all other indoor spaces are vinyl floors. Outdoor exhibit spaces are either asphalt (OD on floorplan) or grass (GA on floorplan).
- Exhibitor Identification Sign
- Publicity - Exhibitors are included in publicity for the show. Please provide us information and materials for this purpose.
- Show Decorator - Tables, chairs and other accessories are available for rent from the show decorator. Freight handling and on-site labor are available.
- Exhibitor Brunch - An Exhibitor networking brunch is provided Saturday morning.
- Exhibitor Hospitality Room