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  SIGBA

Memorial Day Weekend
Saturday, May 24th, 2008
Sunday, May 25th, 2008
Truckee High School, Truckee, California (map)

Pam Neff
Post Office Box 10952
Truckee, CA 96162
(530) 587-3477
(800) 758-1528
(800) 758-1529 fax
pamneff@truckeehomeshow.com

To exhibit in the Home Show, print the Exhibitor Participation Agreement and mail to the above address with your deposit.  Review the floor plan for layout and prices.  Print the service order form for Electrical, Tables or Exhibitor service. 
See Exhibitor Information
for additional information.

Why exhibit at the Home Show?

AFFLUENT CONSUMER TARGET
Truckee/Lake Tahoe is a second-home vacation resort market. The second-home clientele is an affluent consumer. They are highly educated and appreciate new technological advances presented at the show. This show is modest in size, but brings a very high return to the exhibitors displaying. The most common comment from exhibitors is how "qualified the attendees are." The show is marketed as the one stop for those serious about building or remodeling homes in the Sierras. What we get are consumers ready and able to buy ... some with plans in hand, others looking for ideas. The Memorial Day weekend is the prime time to reach this audience while they are in town for the three day weekend and at the start of the building season.

HOME CONSTRUCTION CONCEPT
The concept for the Truckee Home and Building Show is to bring all the services and suppliers affiliated with the local home construction industry together, at one time, under one roof. Then, through extensive marketing, we invite the public inside to, personally meet these professionals, obtain contacts, collect ideas and get bids. All products and services used in new construction, remodeling, redecorating and landscaping are appropriate for the show.

WORLD CLASS LOCATION
The Truckee Home & Building Show is presented in the heart of the High Sierras with tall pines, mountains and lakes as its backdrop. The show is held at the Truckee High School, located just off Interstate 80 and about 15 miles north of Lake Tahoe.

INFLUENTIAL SHOW SPONSORS
Sierra Pacific Power and Truckee Donner Public Utility District join forces to present this show and provide information on the latest technology in energy use for home building, remodeling and energy conservation.

HIGH TECHNOLOGY EXHIBITS
The Truckee Home & Building Show has been introducing the newest construction technologies to the local area. Geothermal heat pump technology is being warmly received in the Truckee/Lake Tahoe market since its presentation at the shows. Wind, solar and micro-hydro electric generating
systems, expanded polystyrene insulated concrete forms and home automation systems are some examples of other technologies that have made their debut at the Home Show. The Home & Building Show is always looking for new items to present to the area.

EXTENSIVE MARKETING
The strength of the Truckee Home & Building Show comes from an extensive and creative marketing and advertising plan - including:

  • Television Commercials - Covering Truckee and North Lake Tahoe.
  • Radio Commercials - Aired on Reno and Tahoe Radio Stations.
  • Newspaper Advertisements - Run in Truckee, and Tahoe Area Papers.
  • Real Estate Magazine Advertisements
  • Visitor Publication Advertisements
  • Chamber of Commerce Newsletters
  • Homeowner Association Publications
  • Home Show Magazine - Inserted in area newspapers,  goes home with area school children, is available at retail locations throughout the area, is mailed to out-of-area second homeowners, and given out at the Home Show.
  • Posters, Street Banners and Signs
  • Hand Bills - Available for pickup at bank teller stations and retail cash
    registers.
  • Home Show Inserts in Electric Bills
  • Utility Company Newsletters
  • Publicity Releases
  • News Stories
  • Radio Talk Shows
  • Remote Radio Broadcasts at the Show
  • Truckee Home Show Television Programs - 30 minute programs that educate the consumer on home building, remodeling, landscaping and decorating issues through interviews with the Home Show exhibitors.

    This campaign has been effective in drawing a good traffic flow of qualified and interested attendees to the Truckee show for the past twelve years. They come with a purpose: to find out about building, re-modeling and housing in the Truckee/Lake Tahoe area.

EXHIBITOR SERVICES

  • Professionally Draped Booth Space - The back drapes are 8 feet high. The sides
    are 3 feet high.
  • Floor Covering - Exhibit spaces numbered 1 thru 51 are carpeted, exhibit spaces 61 thru 79 are dense foam flooring, all other indoor spaces are vinyl floors. Outdoor exhibit spaces are either asphalt or grass.
  • Exhibitor Identification Sign
  • Publicity - Exhibitors are included in publicity for the show. Please provide us information and materials for this purpose.
  • Show Decorator -  Tables, chairs and other accessories are available for rent from the show decorator. Freight handling is available.
  • Exhibitor Brunch - Brunch is provided Saturday morning.
  • Exhibitor Hospitality Room

If you have special needs, let us know, we will do our best to accommodate you.