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Why exhibit at the Home Show?
AFFLUENT CONSUMER TARGET
Truckee/Lake Tahoe is a second-home vacation resort market. The
second-home clientele is an affluent consumer. They are highly educated
and appreciate new technological advances presented at the show. This
show is modest in size, but brings a very high return to the exhibitors
displaying. The most common comment from exhibitors is how "qualified
the attendees are." The show is marketed as the one stop for those
serious about building or remodeling homes in the Sierras. What we get
are consumers ready and able to buy ... some with plans in hand, others
looking for ideas. The Memorial Day weekend is the prime time to reach
this audience while they are in town for
the three day weekend and at the start of the building season.
HOME CONSTRUCTION CONCEPT
The concept for the Truckee Home and Building Show is to bring all the
services and suppliers affiliated with the local home construction
industry together, at one time, under one roof. Then, through extensive
marketing, we invite the public inside to, personally meet these
professionals, obtain contacts, collect ideas and get bids. All products
and services used in new construction, remodeling, redecorating and
landscaping are appropriate for the housing aspect of the show.
THE SIERRA RECREATION EXPO - MARKETING THE TAHOE LIFESTYLE
Truckee and Lake Tahoe is all about lifestyle. The mountain life, with almost unlimited
opportunities to play, rest, recreate and enjoy nature, is why thousands of people choose
to invest in a second or third home. They spend the big dollars on building, buying,
remodeling and redecorating a vacation home and then spend more to have fun and make
memories. This is the clientele that supports the Truckee/Lake Tahoe economy.
The Sierra Recreation Expo is the newest addition to the Truckee Home Show. This platform
is bringing together all the sports, recreation, toys and resort opportunities available in
the High Sierras and Lake Tahoe into a venu that has been successfully drawing these customers
for almost two decades. They come to the Home Show every year to find something new for
their vacation homes and now we will offer even more. There will be displays on hiking,
biking, sailing, skiing, climbing, kayaking, boating, events... opening the doors of fun
in the Sierras to them, all under one roof!
GREEN TECHNOLOGY EDUCATION
The Truckee Home Show has been at the forefront of the move toward renewable and sustainable
living education in the home construction process for many years. The Show is filled with exhibitors
providing the latest in green building concepts and technology. Geothermal heat pump systems,
wind, solar and microhydro electric generating systems, expanded polystyrene concrete forms,
home automation, soy-based polyurethane foam and spray applied cellulose insulation are some of the
examples of concepts that have made their local debut at the Truckee Home Show. The Home Show
is always looking for new items to present to the area.
In partnership with the Contractor's Association of Truckee Tahoe (CATT) we host a Regional
Green Building Symposium at the Home Show to provide educational and networking opportunities
for professionals and the public.
WORLD CLASS LOCATION
The Truckee Home & Building Show is presented in the heart of the High
Sierras with tall pines, mountains and lakes as its backdrop. The show
is held at the Truckee High School, located just off Interstate 80 and
about 15 miles north of Lake Tahoe.
INFLUENTIAL SHOW SPONSORS
Sierra Pacific Power and Truckee Donner Public Utility District join
forces to present this show and provide information on the latest
technology in energy use for home building, remodeling and energy
conservation.
EXTENSIVE MARKETING
The strength of the Truckee Home & Building Show comes from an
extensive and creative marketing and advertising plan - including:
- Television Commercials - Covering
Truckee and North Lake Tahoe.
- Radio Commercials - Aired on Reno and
Tahoe Radio Stations.
- Newspaper Advertisements - Run in
Truckee, and Tahoe Area Papers.
- Real Estate Magazine Advertisements
- Visitor Publication Advertisements
- Chamber of Commerce Newsletters, broadcast emails and faxes
- Local Networking and Public Events
- Homeowner Association Publications
- Truckee Home Show Magazine - Mailed to out-of-area second homeowners.
Available in newsstand racks and at retail locations throughout the area and is given to each person who
attends the Home Show.
- Posters, Street Banners and Signs
- Hand Bills - Available for pickup at bank teller stations and retail
cash
registers.
- Home Show Inserts in Electric Bills
- Utility Company Newsletters
- Publicity Releases
- News Stories
- Radio Talk Shows
- Remote Radio Broadcasts at the Show
- Truckee Home Show Television Programs - 30 minute programs that
educate the consumer on home building, remodeling, landscaping and
decorating issues through interviews with the Home Show exhibitors.
- Truckee Home Show Website
This campaign has been effective in drawing a good traffic flow of
qualified and interested attendees to the Truckee show for the past
twelve years. They come with a purpose: to find out about building,
re-modeling and housing in the Truckee/Lake Tahoe area.
EXHIBITOR SERVICES
- Professionally Draped Booth Space - The
back drapes are 8 feet high. The sides
are 3 feet high.
- Floor Covering - Exhibit spaces numbered
1 thru 51 and 101 thru 159 are carpeted, all other indoor spaces are vinyl floors. Outdoor exhibit
spaces are either asphalt (OD on floorplan) or grass (GA on floorplan).
- Exhibitor Identification Sign
- Publicity
- Exhibitors are included in publicity for the show.
Please provide us
information and materials for this purpose.
- Show Decorator - Tables, chairs
and other accessories are available for rent from the show decorator.
Freight handling and on-site labor are available.
- Exhibitor Brunch - An Exhibitor networking brunch is provided
Saturday morning.
- Exhibitor Hospitality Room
If you have special needs, let us know, we will do our best to
accommodate you.
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